Polestar2 Motion Blur

“Motion and colour are, in many ways, new for Polestar.” says Senior Creative Charlotte Starmark Siösten. “This was an attempt to use both of those elements in an artistic, aesthetic way. Not necessarily sticking to the brand palette; daring to take things in a new direction.”

This project includes film, photography & retouch

New York, London, Paris, Munich

Polestar created a visual canvas which, like the product, finds itself at home in a variety of locations.

From Los Angeles billboards to the pages of Voque. From Berlin buildings to Esquire spreads.

One that makes art out of communication, that does away with the static nature of so many product images in favour of portraying a feeling. A completely new perspective.